Name Sans, in motion
You have to see this animation by @design_bits! He (Jesús Rascón) did such a fantastic job on it.
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Name Sans was a project conceived as a variable font from the beginning, and the possibilities of animation drove many key design decisions, like giving it as wide of a weight range as reasonably possible, giving it a continuous Italic axis, and making sure glyph forms could smoothly interpolate across the full range of styles. So, I’m so excited that Jesús wanted to bring Name Sans Variable to life with a reel like this!
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These animations were created by Jesús with a mix of ColdType and Cavalry, and set to original music by Jesús. In his words: “Every part of the animation has meaning behind it. The squares throughout represent the subway mosaic tiles that Name Sans was inspired by. The animation explores the variable ranges, but it also highlights a few of the less obvious OpenType features. It uses ColdType to sync up the MIDI beat to the font and grid animations, and then Calvary for other sequences and to put it all together.”
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I’m blown away by how well Jesús put all of this together – even for a pretty quick project – and how he took my design feedback and made the promising original drafts really come together and shine. If you want to animate your own fonts, logos, infographics, or more, I 100% recommend reaching out to @design_bits!
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#shorts #kinetictype #variablefonts #typography #type #branding #typedesign #coldtype #namesans