The evolution of influencers and communities | What's NEXT 2023 Conference
With the innovative features that online platforms offer, the evolution of influencers also comes with it. Now, there is a real and high impact on social media to grow communities—making it a trend amongst brands, influencers, and consumers.
During the ‘What’s NEXT 2023: Marketing in Asia Pacific’ hybrid conference, Weldon Fung, area director at Meltwater Southeast Asia, discussed the evolution of influencers and communities and the effectiveness of partnerships in fueling brands in 2023. He also talked about building brands with the kaleidoscopic lens by considering community and context.
#WhatsNEXT2023
#InfluencerMarketing #Marketing
_______________________________________________
00:00 - Introduction
03:00 - Global Digital Report 2023
08:45 - What the data is telling us: A Kaleidoscope of Opportunities
14:03 - How brands gain presence has evolved over time
18:00 - Five self-reinforcing marketing strategies set that flywheel in action
23:33 - Q&A
28:26 - Outro