11 Fire Round Tips from Alex Hormozi on Video Marketing Domination & My Thoughts | Episode 4
Who is Alex Hormozi?
Out of nowhere… at least that’s what it feels like in my head now. Alex just started popping up everywhere.But after listening to one of his long-form videos, I now feel like I might have met this person before.
Alex Hormozi is the founder of Acquisition.com and he has nothing to sell. Yea right? I do think that’s a very slick slogan especially when you walk around in shorts selling that to people like me. I get it. But we are all selling something.
What does Alex do?
From the looks of things at this point, it seems like Mr Hormozi is a video marketing professional. Once you watch just one of his videos, he will literally start popping up everywhere, instagram, TikTok… literally everywhere.
At press time, Alex’s YouTube channel just crossed the 600,000 subscriber’s mark. On Instagram, he has 645,000 followers and another 546,000 subscribers on TikTok.
A lot of Mr Hormozi’s rhetoric is about scaling a business. He said a lot that I resonate with. But from observing his moves, he is literally using these strategies on his video marketing activity.
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What are my thoughts on these 11 fireround tips from Alex Hormozi?
Tip Number 11 - Micro slow/Macro fast
This is the ultimate entrepreneurial struggle especially in the shining object syndrome age. It’s super easy to chase after the overnight success stories.
Tip Number 10 - Pick
Pick one lane. Pick one thing if you have not hit a million dollars yet. If you have any experience building a business or even a simple video marketing campaign, you’ve probably found yourself, jumping from one thing to the other quite often.
Tip Number 9 - Russell Brunson
Just less than 5 years ago, Alex Hormozi was a struggling business owner with less than $2,000 to his name inside one of Russell Brunson’s masterminds. He helped him highlight his strength which is teaching other gym owners his systems.
Tip Number 8 - Skills vs Belief
In this one particular video, Alex asked what we thought was stopping him from advancing past a particular level; skills or belief?
Tip Number 7 - 40 Employees When He Was 25
Hey. No such thing as overnight success. Even though Alex Hormozi has gone from less than $2,000 in his savings to tens of millions of dollars in less than 7 years.
Tip Number 6 - Jay Z’s Biggest Skill
In one of his training videos, he lines up all of Jay Z’s skills with the biggest one being Beyonce. Leverage!
Tip Number 5 - Do the Boring Work
The most productive activities in a success business system are repetitive and boring in nature. And this poses a big problem for creative minds like myself.
Tip Number 4 - $0 Cost Replicate-able Leverage
There are many things that represent leverage in business. Content and media, which also includes video marketing, will literally cost you $0 to replicate.
Tip Number 3 - Get Skills
Once you get skills, it will never leave you. That’s why you will keep coming back to success even if you lose everything. But the type of skills required of you will depend on what stage you are on your path to $100 million and beyond.
Tip Number 2 - Speed = Right, Not Most Stuff
Speed is about doing the right stuff and not doing the most stuff. I used to say, successful entrepreneurship is about getting things done and not doing them necessarily. Alex Hormozi took it further to say, it’s about getting the right stuff done.
Tip Number 1 - Sacrifice the Small Things
Shortly before I created this video. Alex released a video reflecting on a video he shot about 6 years ago. He was advising on why sacrifice is absolutely necessary. Link this back to the first tip I shared on micro slow and macro fast.
Why should you download my free books?
Content and video marketing is something that I cover extensively in my book “Digital Marketing Certified”. Chapter 3 on “the value” is where you might want to pay particular attention to.
If you want us to help you with your video marketing campaign, book a free strategy session with my team at www.DigitalMarketingCertified.com. You will also get a free copy of the book right after booking the session.
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OLA Tux Abitogun is the CEO of myEmpirePRO , A full blown results oriented entrepreneurial training platform for real estate, digital and lifestyle entrepreneurs.