The Power of Relevance Why Budget Alone Doesnt Determine Success in Marketing
Do you feel that the accessibility that's now widespread do you feel like there's ever gonna be that time where like now budget puts you ahead Or is it an even playing field through and through now No because I mean you're only talking about a creative framework that's working this second Things are moving too fast Budget isn't the variable of success Being consumer centric is Our industry is getting really far away from that The Barbie execution won on different relevance points Like we're not trading on relevance enough This industry runs on a book that was written in 1991 It is it's just you know like the basic principles of frequency and reach dictate the way big companies market The concept and the book came out in 1991 The internet didn't exist