Periscope 101: How To Get Started Live Broadcast Streaming
Periscope 101: How Get Started
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July 2015
4:53 What is Periscope?
Periscope is a live video streaming app for iOS and Android
The basic idea? You can broadcast to your online audience using your mobile device
Periscope is a live video streaming app for iOS and Android
The startup behind the app was purchased by Twitter
5:30 Twitter relaunched Periscope on March 26, 2015 on iOS, May 26 on Android
Broadcasting is extremely simple with the audience growing daily
“Periscopers” broadcast live to anyone on Periscope (or it can be a private session if needed)
To build the audience, each broadcast is shared on launch to Twitter followers
There is no limit to the number of Periscope viewers for each broadcast – but there is a limit to the number of viewers able to comment
Each Periscope Account has Followers – similar to other social media
Viewers can invite their Periscope followers as well as their Twitter followers to the broadcast
Viewers can tap the screen for hearts – which show up on the Periscoper’s profile
It is possible to watch Periscope broadcasts on the web as well
Periscope broadcasts are available for viewing for 24 hours on the app
The video is available for download for use on other social media platforms
No fast-forwarding is available for replay viewers
The replay audience is typically 20-25% of the live audience
22:15 How Many People Use Periscope?
7 million users – early July
1 to 5 million reported Android downloads
Growing in popularity
Not many big brands/media companies on Periscope
23:40 Why Periscope – New Platform
New, untapped audience
Excellent demographics
Early-adopter of an emerging technology
Beat the competition
Build a targeted audience for future broadcasts
Entirely new promotions not available before
Fills an upcoming need that people will be asking for in the future
25:48 Why Periscope – Engagement
Build engagement with users and followers
Real-time user engagement
Live and on-line engagement opportunities
Feeds directly into other social media platforms
Form of engagement is unique
Create “user-generated audiences”
29:20 Why Periscope – Enhancement
Maximizes the value of the investment in social media
Take advantage of existing events
Take audience to other social media platforms
30:50 7 Steps To Your First Periscope:
Set up your Periscope Account – linked to Twitter
Perfect your profile – different from Twitter
Write your headline and prepare your content
Hit “Broadcast”
Introduce yourself and start talking
Engage with viewers
End broadcast and save video
37:12 Engagement Tips
Welcome viewers
Ask for sharing – Twitter and Periscope
Answer all questions and comments
Ask questions
Mention (don’t beg for) hearts
Thank people for participating
38:57 Why You Should Watch a Lot of Periscopes
Learn what others are doing successfully
Tips and tricks
Latest Periscope news and features
See what you can start doing yourself to improve
40:05 Who To Follow on Periscope
Me - @tomleonard
Industry leaders such as
Grant Cardone - @grantcardone
Todd Falcone - @todd_falcone
Ray Higdon - @rayhigdon
Kim Garst - @kimgarst
Ryan Steinolfson @ryansteinolfson
Brian Fanzo - @iSocialFanz
TV Steve Harris - @tvsteveharris
41:35 Difference from YouTube Video
Engagement
Immediate feedback
Ability to ask questions
Interact with real industry leaders
Less time consuming – you can’t perfect the video by editing
But live streaming has most of the benefits of video:
People get to know you
Can have a call-to-action
43:30 Business Opportunity Potential
You can’t sell many things directly on Periscope…BUT
You can:
Establish a real relationship that will extend off Periscope
Direct traffic to other social media, webinars, & add to your email list
Build a targeted list of followers on Periscope
Learn from your audience to improve your offers (sort of like a mini-focus group)
Enhance your online authority and brand
47:50 Periscope vs. Meerkat
Meerkat is an online broadcasting app similar to Periscope
Advantages and disadvantages of each
Constantly changing in this new media channel
We recommend Periscope primarily because:
Twitter ownership
Ability to view replay broadcasts immediately on the Periscope app
Seemingly larger installed base
For more information contact me on http://workwithtomleonard.com