JAY' Z's D'USSE COGNAC REVIEW pt.1
The business of Cognac is one rife with history, steeped in tradition and meticulous craft, and fueled by deep appreciation and respect within the spirits world.
It was a combination of all three factors that drew Jay-Z to the lifeblood of its eponymous region in southwestern France six years ago when he, alongside Bacardi, approached the portfolio’s Cognac arm, Château de Cognac, with a proposition to create a new blend that would not only honor the region’s centuries of production but also push the boundaries of traditional consumption.