[STUDY] Evolution of Instagram Engagement in 2021
What is working on Instagram now, at this moment in 2021?
At Socialinsider, we just put together a complete study about Instagram engagement in which we analyzed 102,700,573 Instagram posts from a total of 62,895 business profiles.
Here's what we discovered:
➤ Instagram's engagement decreases in 2021 back to its initial values from 2019.
➤ Instagram carousels bring higher engagement rates for small accounts.
➤ Captions up to 10 words increase engagement on Instagram for businesses.
➤ Carousel posts led to a higher impression rate on Instagram.
➤ Videos increase the median number of comments for larger Instagram accounts
➤ Images return more savings on Instagram for larger Instagram profiles.
These are all answers inside the study. 😍
We hope you enjoy it.
#instagramengagement #engagementevolution #instagramstrategy
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0:00 Introduction
0:41 Instagram's engagement decreases back to its initial values from 2019
1:06 Instagram carousels bring higher engagement rates for small accounts
1:22 Captions up to 10 words increase engagement on Instagram for businesses
1:33 Carousels posts led to a higher impressions rate on Instagram
1:42Carousels increase the median number of likes per posts on Instagram
1:47 Videos increase the median number of comments for larger Instagram accounts
2:01 Images return more savings on Instagram for larger Instagram profiles
2:17 Instagram carousels assure the highest reach rates
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These are all answers inside the study. Just click on this link, and you can see the complete Instagram engagement study.
We hope you enjoy it.
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Methodology
To have a clear and sustained conclusion regarding the matter, we analyzed 102,700,573 Instagram posts, from a total of 62,895 business profiles, segmented as follows:
profiles under 5K followers: 25,643
profiles between 5K-10K followers: 7,291
profiles between 10K-50K followers: 15,881
profiles between 50K-100K followers: 5,947
profiles with more than 100K followers: 12,421
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