What Matters Most • Authenticity (featuring ChatGPT) • WKYC Studios 3News Promo
Bot-written text.
AI-generated images.
Profile verification for sale.
It is harder than ever to tell what’s real...
What’s authentic.
That’s where we come in.
3News asks tough questions, verifies the truth, and tells honest stories.
Integrity, genuine, trust: That’s where we put our focus.
Because authenticity, is What Matters Most.
--
The text shown in the first scene of this WKYC promo was, in fact, written by ChatGPT using the prompt, "Tell me why authenticity is What Matters Most."
In order to achieve bot-generated text that fit within the message of this spot, our Brand Manager tried multiple prompts that link "authenticity" and "What Matters Most."
Here is the entire text generated by ChatGPT for this promo:
"Authenticity refers to being true to oneself, one's values, beliefs, and emotions. It is the quality of being genuine, honest, and transparent. Authenticity matters most because it allows people to connect with each other on a deeper level, fostering trust, understanding, and empathy."