Time Lapse - "Excalibur Toothpicks"
A graphic advert piece I did on my free time. (BRIEF DOWN BELOW)
Full image: http://fav.me/dd05jsu
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BRIEF -
PRODUCT: toothpicks
BRAND: Excalibur (made up)
USP: toothpicks that do not break.
JUSTIFICATION: They have a reinforced tip.
SLOGAN: Unbreakable
RHETORICAL FIGURE: Metaphor - toothpicks as strong as swords; Food in between teeth like a fierce dragon; teeth like huge white mountains or stones.
ESTHETIC: Ink illustration of an epic battle of a knight against a dragon, whilst the realistic toothpick is placed on top of the drawing, to stand out the product and its promise.
MUSIC (free to use)
"Motherlode" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/b...