Bumper Co-Founder Dan Misener on the Death of the Download
Dan Misener is the co-founder of Bumper, a podcast data and growth company. Dan joins the show to share ways to grow podcasts – including identifying when you have a marketing vs editorial problem, the importance of properly tracking audience engagement, and how the innovative Bumper Dashboard packages and provides show statistics across several platforms. He also explains how we can use download metrics in a future-facing way and how AI is reshaping listener behavior.
You can find Dan on LinkedIn and at wearebumper.com.
I’m on all the socials @JeffUmbro
00:00 Introduction
00:45 Starting in Radio
02:14 From Production to Podcast Data
05:19 Bumper: A Podcast Data and Growth Company
05:47 Balance of Ads and Content
07:56 What to Ask Podcast Creators Who Want Growth
09:49 The Bumper Dashboard
13:15 Death of the Download Metric
17:56 Downloads as a Currency
21:55 The Ideal World of Ad Buying
26:22 Verified Impressions
31:07 Who Is Using the Bumper Dashboard
36:21 Metrics to Show Podcast Health
39:23 AI in Podcast Data Measurement
42:40 Conclusion and Final Thoughts
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
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