Google Analytics - GA4 vs. UA #1 - Frontend, Data Structure, Bounce Rate
"Most of the people does not know, what exactly is a Bounce Rate..."
Thomas, Ricardo and Alex are talking about some of the most important changes between the old Universal Analytics and the new Google Analytics 4. We are comparing the data structure behind these two and explaining the nice new features of the basic GA4 tag.
You should watch the video if you still do not know the difference between the Bounce Rate and Exit Rate in UA or the Bounce Rate and Session Engaged Rate in GA4.
Company Website: https://www.datadice.io/
Playlist: https://bit.ly/3JFrepy
Follow us:
Medium (blog posts about Google Data Analytics Release Notes, Data Studio Tips & Tricks, Introductions to Google Cloud Tools and many more): https://bit.ly/3trJPRr
LinkedIn (stay informed about most important company news): https://bit.ly/3qqJKeX
Udemy (Course about Essentials of BigQuery and Data Studio and building an own DWH): https://bit.ly/3tIMIxB
BIG Thanks to Hub633 for the video recording support. https://bit.ly/3I0QXry
Video Content:
00:00 Intro
01:27 Changing the Frontend
06:07 UA data structure
09:51 GA4 data structure
11:40 UA basic implementation
12:58 GA4 basic implementation
14:07 GA4 custom events
15:45 Changes in the data layer
17:17 UA Bounce Rate
18:30 UA Exit Rate
20:03 GA4 Bounce Rate
22:11 Conclusion