Do smart appliances make sense?
Microwaves that connect to Alexa, washing machines with "artificial intelligence," air fryers with their own app and timer... and let's not even get into smart TVs, with their complicated names for truly simple functions. This is a trend we can't ignore, but we have to say that these features don't truly add value for everyone.
Moreover, they're only available in the most advanced segments, which raises the question: are these products "better" because of the extra features, or are they better per se? Does a washing machine with "artificial intelligence" actually contribute anything to a product already positioned in the more expensive segment? This is the topic of this video.
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