How McDonald's Jingle Was Stolen

Опубликовано: 07 Май 2026
на канале: We Are Draper

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What makes a cultural icon? How do you get your brand to the pinnacle of the zeitgeist? And —most of all— what happens when, after you've achieved all of that, a third party tries to steal it?

It's been a long road to the truth, but we got there.

Thanks to Franco Tortora and Mona Davis Music for the exclusive interview. And here's the never-before-heard versions of the jingle.
https://drive.google.com/drive/folder...

Other Links:
Mona Davis Music: https://www.monadavis.com/

Research:
https://www.washingtonpost.com/nation...

https://pitchfork.com/thepitch/1227-t...

https://www.spiegel.de/wirtschaft/unt...

https://www.theculturecrypt.com/posts...

https://spoonuniversity.com/lifestyle...

https://www.marketingbrew.com/stories...

• McDonald's: The Mystery of "I'm Lovin It"

• Video

https://blogs.law.gwu.edu/mcir/case/o...

https://www.abendzeitung-muenchen.de/...

https://www.sueddeutsche.de/muenchen/...

https://www.sueddeutsche.de/muenchen/...