Google Data Studio Tutorial Part #2: What you can do in Data Studio
Before you can begin working with the charts and graphs in Data Studio, you need to connect to a data source. Data sources are like the “rocket fuel” of GDS.
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Once you’ve added a data source to your account, it’s available for you to use anytime you need. Data sources provide a live connection to your marketing systems. And these pre-built connectors save you from exporting data everytime you want to build a new dashboard.
Creating your first Google Data Studio Report
When you create your first report in Data Studio, Google offers you the opportunity to connect to their sample data sources. The sample Google Analytics data comes from the Google Merchandise Store. Working with Google’s sample data is a great way to get acclimated to Data Studio.
In this video, we’ll walk through how to start building charts and graphs using the Merchandise Store Data. But, I’ve also detailed the steps you need to follow to connect GDS to your own Google Analytics (GA) account here.
You can add new data sources to your account from right inside your reports.
To set up a new data source, follow these steps:
1. Select the blue “+” icon to create a new data source.
Connecting new Google Data Studio Data Source inside your report
2. Then, select the Google Analytics data connector.
Connecting Google Data Studio to Google Analytics
3. Next, you will need to authorize Data Studio to access your Google Analytics account.
4. Then, choose the account property and view you want to connect to GDS.
Connecting to Google Analytics with Google Data Studio
5. Add the fields from your account to your report.
Adding fields to Google Data Studio report
GDS accesses your data via the Google Analytics API. So, before Data Studio does an import, it will display a list of all the metrics and dimensions you have available. You have the option to disable any of these fields before you create your report. But you can also edit, delete and manipulate these fields from your reporting screen.
Now that you’ve connected to a data source, you can start drawing the visualizations.
Drawing visualizations in Google Data Studio and adding data to your reports
Adding visualizations to your report in Google Data Studio is pretty straightforward.
You can select the following visuals from the menu above your reporting area:
Time series graph, bar chart, pie chart, table, geo map, scorecard, scatter chart, area chart, bullet chart, area map, or pivot table.
To add a visualization, simply select the one you want to use, and draw it into your report.
Connecting visualizations to data
Your visualizations (except for scorecards, and bullet charts) need two data points to work – a metric and dimension.
After you draw a visualization, you’ll see your data/style menu pop-up on the right-hand side of your screen. This menu is where you’ll spend 99% of your time working in Google Data Studio.
From your data and style menu, you can:
-Change your metrics and dimensions
Add filters
Change the graphics your using
Adjust your date range
Change your data source
And style to your visualizations
Style menu in Google Data Studio
Data Studio has “view only” relationship with your data source
Data Studio has a “view only” relationship with your data sources… meaning, the adjustments you make in your in reports won’t have any effect on your data collection systems. So you can click around and play with the data in your reports as much as you want without hurting anything.
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