Nobody wants to work!? / Where to LOOK for employees in 2026 and how to HIRE people NOW?
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Welcome to the channel of Notamedia.agency, a developer of digital solutions for government and business.
For over 20 years, we have been creating digital ecosystems, AI solutions, and mobile services for the Moscow Government, federal ministries, and large companies.
In this video, we will honestly examine the harsh reality of the Russian labor market: why employers say "nobody wants to work," and where to really look for valuable employees in 2026.
You will learn:
— what is happening with the labor market right now and why the labor shortage has become a systemic problem; — Will artificial intelligence replace employees or only exacerbate the labor shortage?
— How do Zoomers and the new Alpha generation work, and why old management methods don't work with them?
— How to manage older employees without losing effectiveness;
— How to integrate different generations into a single team;
— What specific actions should employers take now to ensure their business survives.
Watch the video to the end to understand how to adapt a business to the new labor market, where to look for employees in 2026, how to retain people, and build teams in the era of AI, Zoomers, and Alpha generations.
Let us know in the comments: what hiring problem do you face most often—a shortage of people or a reluctance to work?
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00:00 - Introduction
01:07 - The labor market today. What's happening?
02:41 - Will AI replace employees?
05:11 - Alpha and Zoomers. How does the new generation work?
07:06 - How to adapt to new employees?
10:00 - Alpha generation. What's its main feature?
14:14 - How to continue working with the older generation?
15:54 - An unusual case. A grandmother as a waitress
16:04 - How to unite generations?
16:59 - What should employers do right now?
19:58 - Conclusion