How marketers should think about centering their brand in YouTube ads
Ariane Le Port, global creative effectiveness lead at Google, explains how to think about effective branding in your YouTube ads. Discover three branding strategies to help viewers remember your name and understand why your product is worth their attention.
Source: Google/TalkShoppe, U.S., WhyVideo study, A18-64 gen. pop. video users, Feb. 2020.
The How to Think About series from Think with Google shares insights about today’s most effective marketing strategies, presented by the Google pros who take them from theory to practice. Get the latest techniques from the experts who understand them best.
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Watch more How to Think About videos here: • How To Think About
00:00 Intro
00:45 Lead with your brand
01:09 Show up early and often
01:46 Reinforce your brand with audio
02:19 Use a variety of brand assets
02:46 ABCDs of advertising on YouTube
03:05 Recap