CTR: Why I Haven't Purposefully Clicked an Ad Since Old Spice | Slang with Caty Burgess
Caty Burgess breaks down the concept of CTR (Click-Through Rate) and its relevance in today’s marketing landscape. Reflecting on her own experiences, Caty shares a humorous story about the last time she intentionally clicked an ad—an iconic Old Spice campaign—and questions the reliability of CTR as a meaningful metric. From accidental ad clicks to outdated measurement techniques, she highlights why marketers need to rethink how they evaluate audience engagement.
Key Topics:
The significance of CTR (Click-Through Rate) in marketing metrics
Why the Old Spice campaign was the last ad Caty clicked intentionally
The frustration of accidental ad clicks and misleading data
How CTR may have been useful in the past but is less effective now
Quotes
"The last ad I clicked on purposefully was an Old Spice ad. The man you want to be—I clicked on him."
"How many ads have you accidentally opened while trying to close them?"
"CTR was a great thought back when we couldn’t measure an audience better, but now it feels outdated."
"Click-Through Rate can tell you if someone wanted to see more, but how reliable is that data when most clicks are accidental?"
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