In this episode of the SEO Podcast by SEOSLY, I speak with Terry Power, an experienced SEO expert who has been working in the digital marketing industry since 1994. Terry shares valuable insights on local SEO, lawyer SEO, and how to improve search rankings in a competitive online landscape.
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We discuss the evolution of SEO over the years and the common pitfalls businesses should avoid when it comes to local SEO. Terry provides practical tips for developing an effective SEO strategy and dives into the specific challenges and opportunities that legal professionals face in the digital space.
Terry shares his perspective on the future of SEO and the role AI plays in shaping the industry. He also gives us a glimpse into some of his favorite SEO tools and techniques that can help you outrank your competition.
Whether you're looking to improve your local SEO efforts or attract more clients to your law firm, this episode offers valuable information and actionable advice. Be sure to subscribe to the SEO Sly channel for more expert insights and tips to help you succeed in your digital marketing endeavors.
As Terry puts it, "If you want to get better at ranking, the best thing to do is to try things. Buy a domain, put something on it, and play."
Follow Terry Power:
👉 Website: https://terrypower.com/
👉 Community: http://powermentorgroup.com
👉 LinkedIn: / nc-localseo
👉 X/Twitter: / nc_digital
Follow Olga Zarr or hire Olga to help you with SEO
👉 Follow me on Twitter: / olgazarr
👉 My SEO newsletter: https://seosly.com/newsletter/
👉 My SEO Podcast: https://seosly.com/podcast/
👉 You can hire me: https://seosly.com/hire-me/
👉 Want to learn more about me? Check this: https://seosly.com/seo-consultant/
👉 Want to contact me? Feel free to reach out at [email protected]
00:00:00 Introduction and Terry Power's Background
00:02:56 Terry's Early Days in SEO
00:05:53 Terry's Current SEO Consulting Work
00:08:01 Terry's Recent SEO Tests and Experiments
00:11:40 Common Mistakes and Myths in Local SEO for Lawyers
00:16:13 Creating Webpages for Each Practice Area and Location
00:19:57 Top Tips for Local SEO
00:22:59 Google Business Profile Optimization for Lawyers
00:27:38 The Importance of Business Hours on Google Business Profile
00:30:06 Advanced Techniques for Local SEO
00:34:03 Utilizing URL Manipulation for Local SEO
00:38:07 Building Large Language Models for SEO and Legal Purposes
00:43:05 The Future of SEO and the Impact of AI
00:47:42 Terry's Book and Membership Community
00:50:59 Where to Find Terry Power Online