Stop Chasing Keywords in SEO – Here’s What You Should Focus On Instead
Are you still chasing keywords in your SEO strategy? Spoiler alert: you’re doing it wrong! In this video, Andrew Norris breaks down the big difference between search queries and keywords. Trust me, most people think they know what a keyword is, but there's way more to it.
I'll dive into why focusing on search queries (what users actually type into Google) is key to getting the most out of your SEO and SEM efforts. We’ll cover how Google synthesizes search terms into keywords, and why chasing long-tail topics instead of keywords will skyrocket your conversions and rankings faster.
If you’re tired of wasting time and money on outdated SEO tactics, watch this to learn how to combine your query-level insights from Google Search Console and AdWords to optimize your content strategy.
Pro tip: It’s all about owning that coveted real estate in the infinite scroll. Learn how to show up where it counts!
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