How to Know If People Are Opening Your Campaign Emails
In this video, Josh Ledgard walks through two main ways to track open rates - on an individual lead basis and at a campaign level. He first demonstrates how to use the leads tab on Kickofflabs to find a specific lead and explore their email interaction history. Through this, you'll learn how to track email open times and understand the reliability of reported open rates due to varying email client supports.
Next, learn how to track open rates at a campaign level. This part helpful for those using KickoffLabs' business plan. He discusses how to use the 'reports' tab to derive crucial statistics like the number of emails sent, the open rate, and which specific emails are being opened more frequently.
This quick and easy tutorial is perfect for those who want to optimize their email marketing efforts and ensure maximum engagement in their campaigns.
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