Layar – Volkswagen Promotes New 2015 Passat with AR
Volkswagen is the latest in a number of large automakers to add Augmented Reality and Interactive Print to its marketing strategy.
A full twelve-page advertisement (built with the help of Advanced Layar Partner Limebizz) in Welt am Sonntag (Germany’s largest Sunday newspaper) shows off the new high-tech features of the 2015 Volkswagen Passat with videos that play right off the page when scanned with the Layar App.
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