Federal vs. Winchester
When brands serve me well I want to let people know. Just the same as when they screw up. The few times I have bought Winchester White Box the price was cheap and the product was mediocre. Now that I'm buying Federal Champion the price is a little cheaper and the product is just fine.
So in my very lightly experienced opinion, if you have the chance (at least at WalMart) go for the Federal over the White Box.