Google Ads Specialist Experience (2026 Update) | ROAS-Focused Paid Search
How I Run Google Ads in 2026 | ROAS, Search, Performance Max, and Scale
ROAS-focused Google Ads for companies that treat paid search as a growth channel, not a task queue.
I’m Hanzel Lacida, Founder of Zeldigital, a ROAS-focused Google Ads specialty service.
In this 2026 update, I share how I approach Google Ads today, including how I structure and operate paid search systems for DTC brands and lead-generation businesses.
This video covers:
How I run Google Ads as a performance system, not task-based management
My focus on ROAS, efficiency, and scalable account structure
How I work across Search, Shopping, and Performance Max
My preference for outcome-driven engagements over hourly activity tracking
I work with brands that want Google Ads to function as a real growth channel with clear ownership, accountability, and results.
For global engagements, contracts may be handled through a U.S. entity.
This video is intended for founders, marketers, and operators looking for a senior, ROAS-first approach to Google Ads.