[HYDRA + 1/1]
The only constant is change. Like any advance forward, change is informed by any number of factors - determination, adaptation, survival instincts and thousands of trial and error sets. Every ride, every trail and every hour in the saddle is built into the DNA of Hydra and 1/1.
Hydra is designed with lightning quick 690 POE resulting in 0.52° between engagements offering the rider previously unheard of responsiveness. This near instantaneous engagement allows the bike to claw up the most technical climbs, manual at a split seconds notice and rocket out of every corner.
Confident and capable of cleaning the A-line yet budget friendly to save up for a season of bucket list rides, the 1/1 hub stays true to our performance heritage here at Industry Nine. Featuring a dual phased-pawl drive mechanism accomplishing 90 POE and 4° engagement by way of a six pawl driver and 45 tooth drivering, 1/1 takes a no-nonsense approach in welcoming riders to Industry Nine.
Every rider who’s ever put a pedal down to apply power to an i9 hub has a part in bringing us to this point, a project over two and a half years in the making.
Welcome to the new phase of Industry Nine.
Evolve. Innovate. Ride. Repeat.
Visit us at industrynine.com
Directed and Edited by Tommy Penick
Produced by Sarah Wood
Rider and i9 Athlete David Lieb
i9 Engineer Michael Dulken
i9 Machinist Zac Cobb
i9 Hub Assembly Wayne Hall
i9 Packaging Specialist Lisa Lavallee
Special Thanks:
The entire i9 and Turnamics crew
Heather Wright
Jon Cartwright
Gary Maltby
Paco Chavez
Christian Suggs
Joe Hoeper
Eli Hume
Abby Bishop
The Hub and Pisgah Tavern