Visiting Rodeo Drive Beverly Hills
Today I visited Rodeo Drive in Beverly Hills, California. I have not been there in a long time, but it is time to take up a normal life and visit places This is a short video which will give you an impression about the world famous Rodeo Drive. Parking is available at Two Rodeo Drive. They offer two hours of complimentary valet parking from 7am to 6pm daily or just park in one of the side streets.
Rodeo Drive is a two-mile-long (3.2 km) street in Beverly Hills, California, with its southern segment in the City of Los Angeles. Its southern terminus is at Beverwil Drive, and its northern terminus is at its intersection with Sunset Boulevard in Beverly Hills. The name is most commonly used metonymically to refer to the three-block stretch of the street north of Wilshire Boulevard and south of Little Santa Monica Boulevard.
International fashion centre
European-style buildings on Two Rodeo Drive.
By 1981, the high-fashion strip took up only two and a half blocks, with around 65 stores.
The "Rodeo Collection," a 45-store, 70,000-square-foot (6,500 m2) shopping mall[20] opened in 1983 at 421 N. Rodeo Drive. The building is only four stories high with the first floor below street level in order to satisfy local building codes. The retail space initially leased for as much as $120 per square foot, which, according to an executive with commercial real estate firm Julien J. Studley, was "the highest price for any kind of space in the Los Angeles Area."
In the early 1990s, Rodeo Drive was ranked 4th most-visited destination in the Los Angeles area (after Disneyland, Knott's Berry Farm and Universal Studios).
Two Rodeo Drive, another outdoor shopping center, was built in 1990. It initially housed, amongst other stores, Christian Dior and Valentino. The original developer, Douglas Stitzel, sold the property for about $200 million immediately after its completion. Two Japanese groups, Kowa Real Estate California Inc. and USA Sogo Inc, bought 40% of Two Rodeo Drive.
The Two Rodeo Drive shopping center was hard-hit by the early 1990s recession, with occupancy rates dropping to as low as 60%. Middle-market brand boutiques such as Guess Jeans and Banana Republic opened on Rodeo Drive. Many franchised stores were bought back by the brands they represented (Polo Ralph Lauren, Gianni Versace, Hugo Boss).
The Two Rodeo Drive buyers sold it at an almost $70 million loss in 2000. By 2007 the property was financially stable again and was sold to a group of Irish investors for $275 million. It resembles a “faux-European shopping alley” and features a cobblestone street. Some architects have claimed that Two Rodeo Drive is similar to a "theme park in the manner of Disneyland."
Walk of Style - Rodeo Drive Walk of Style
Model crosses Brighton Way at Rodeo Drive during a photo shoot, 2013.
A "Torso" sculpture featured on Rodeo Drive
In 2003, Rodeo Drive was given an $18 million makeover which included widening the streets and the addition of crosswalks. The ficus trees lining the street were taken out and replaced with palm trees. In September of the same year, the Rodeo Drive Committee developed the Rodeo Drive Walk of Style. The Walk of Style features plaques set in the sidewalks along Rodeo Drive. Fashion icons are honored with the award for their work in style and fashion. At the intersection of Rodeo Drive and Dayton Way is the majestic, nude sculpture entitled "Torso." This famed statue was created by world-renowned sculptor Robert Graham and is the symbol for the Rodeo Drive Walk of Style. Recipients of the Rodeo Drive Walk of Style Award receive a "Torso" maquette also designed by artist Bob Graham.
The French fashion firm Lanvin opened a store on Rodeo Drive in 2011.