Building a private orthodontic practice is no small feat. It requires not just clinical expertise but also a savvy understanding of business and marketing. In this episode of the GrowOrtho Podcast, we dive deep into Dr. Kristen Knecht’s journey from a budding orthodontist to a successful practice owner. Whether you’re just starting or looking to grow, you’ll find valuable insights to help navigate the challenges of orthodontic practice management.
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Timestamps:
00:00:00 - Intro
00:01:12 - Guest Introduction and Background
00:03:04 - Starting in Orthodontics
00:03:59 - Transitioning from DSO to Private Practice
00:04:12 - Working with HIP
00:04:59 - Opening During COVID-19
00:06:03 - Early Days of Practice
00:06:45 - Growing the Practice
00:08:35 - Staffing and Financial Planning
00:10:21 - Full-time Private Practice
00:11:49 - Practice Build-out and Budgeting
00:14:00 - Practice Growth and Personal Life
00:16:03 - Approach to Orthodontic Treatment
00:17:09 - Incorporating Indirect Bonding in Practice
00:21:00 - Incorporating Airway Considerations in Treatment
00:22:01 - Orthodontic Education and Practice
00:23:10 - Journey to Holistic Orthodontic Approach
00:28:43 - Orthodontics and Preventative Approach
00:29:48 - Patient Outcomes with Holistic Approach
00:30:35 - Understanding Mouth Breathing and Its Impacts
00:32:50 - The Importance of Breathwork
00:35:16 - Challenges in Private Practice
00:36:00 - Choosing the Right Location for Practice
00:38:31 - The Importance of Being a Business Owner
00:40:00 - Understanding the Market and Competition
00:43:00 - The Importance of Separating Personal and Professional Life
00:43:29 - Overcoming False Beliefs and Self-Reflection
00:45:40 - Understanding Patient Behavior and Follow-ups
00:46:14 - Importance of Persistence and Positive Mindset
00:49:26 - The Role of Empathy in Patient Communication
00:51:23 - Dealing with Uninterested Leads
00:52:39 - The Value of a Positive Mindset and Following the Process
00:53:38 - Reflecting on the Growth of the Practice
00:54:59 - Conclusion