How Can I Conduct an A/B Split Test?
Justin Premick, Director of Education Marketing at AWeber tells Ask the Experts how email marketers can set up A/B split tests for their email program.
The Email Experience Council's Speakers Bureau is producing the Ask the Experts Series as an educational tool for email marketers to learn from leading email experts. The goal of the series is to answer common questions facing email marketers as well as provides information about current email trends and email marketing best practices. Email marketers interested in learning more about email and the Email Experience Council (eec) can visit http://www.emailexperience.org/member... or follow us on twitter @theeec to learn more.
Filmed Jan 27, 2012 by the eec in Huntingdon Valley, PA