How to Become a Trusted Advisor & Move Beyond Transactions | The Massimo Group on TreppWire Podcast
Are you an advisor or just another broker?
Lonnie Hendry, CRE asked a great question on the Trepp, Inc. (TreppWire) Podcast about how commercial real estate brokers can navigate challenging times. I'd like for you to listen to the answers both Mike Gallegos, CCIM, MCR and I gave him in the clip.
It's easy to blend in with this business. Many brokers find themselves operating as commodities—reacting to deals instead of driving them. But the top brokers, the ones who dominate, are more than brokers. They’re trusted advisors.
Here's the difference: An advisor digs deep, helping clients navigate not only transactions but the full lifecycle—acquisition, ownership, and exit. They stay ahead, understanding economic trends and translating insights to add real value.
How do you elevate your game? Start by understanding how macro and micro factors affect your market. Anticipate challenges and solutions before your clients do, so you’re positioned as their go-to resource when they need answers.
When others hesitate, advisors act. Don't wait for the market to tell you what's next—be the one telling your clients.
Ready to move beyond transactions? Be the Advisor.
Thanks again to Lonnie and Hayley Keen for having us on! You can listen to the whole thing here: https://www.trepp.com/treppwire-podca...
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