How To MARKET Your Product | GO-TO-MARKET Strategy For Startups from
How To MARKET Your Product | GO-TO-MARKET Strategy for For Startups from @SirarpiWFH . Coaching Programs on Patreon: / olgapogozheva
TIME STAMPS
00:00 - Intro
01:00 - Start in Product Marketing
02:00 - The biggest Marketing Mistakes
03:48 - Develop the Go-To-Market Strategy
04:55 - How Product Marketer should collaborate with the team(s)
06:00 - Defining the Target Audience (TA)
07:00 - Following Reddit & other sources
07:50 - Product Positioning
08:50 - Product Messaging
09:35 - Tools & Recommendations
10:35 - Success metrics for the marketing strategy
11:05 - Stages of product awareness
12:10 - You can't jump it over
13:50 - How to gather Customer Feedback (and why bother)
14:47 - The Most Common Challenges in Product Marketing (how AI changes the landscape)
16:14 - What to do when the Product isn't performing?..
17:47 - Messaging vs Visuals
18:17 - Trends in product marketing (old school is back)
19:44 - How AI tools can help with product marketing
21:20 - Work with Sirarpi
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