What Is Modular Content Marketing | How To Use The Modular Content Strategy Step-By-Step
Modular content marketing is the process of breaking different types of content down into individual blocks or modules. Then these modules can be tested, optimized, and repurposed for different types of content across different platforms for different reasons.
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Think about modular content like Legos.
Each block can be plugged into other blocks to create an infinite amount of designs and options. Or you can think of modular content. Choosing clothing that can be easily mixed and matched to create a whole bunch of different outfits. Compare this to having a couple of onesie pajamas or jumpers, which is actually how most people create content.
Modular content is not creating one big piece of content, then looking for good parts and then pulling those out. It's only creating good parts and then rearranging them later for different types of content.
A content module is a piece of content that answers a question in one minute or less when read out loud. For example, if I did a video on vegan meals, what I eat in a day, then I might break this down into four content modules, breakfast, lunch, dinner, and dessert. Each one minute video could stand alone as it's.
Own piece of content, and it can be combined and grouped to create other larger pieces of content too. After doing this type of video enough times, you now have a library of different video modules or blocks. These could be swapped or reordered for different topics, like three vegan breakfast ideas that are gluten free.
Or seven quick vegan dinners. These small pieces of content can be rearranged and reused as needed. From these blocks, you can create new content for different videos or blogs or podcasts as well.
A modular content strategy is broken down into four parts. Number one, it's written down first. This will become super powerful for SEO as you use it for blogging later on. Number two, it answers a question and has an engaging hook for each content. Module number three. Each content module adds value and it can stand alone.
For example, don't write or say, as I said before, or use jargon or acronyms that need more explanation. Number four, it's under one minute. When spoken out loud at a conversational pace, this is usually around like 170 words, and it just ensures that you can use it across all the social media platforms.
Each content module is used as a section of a blog, a social media video. A point in a long form YouTube video and or a minute of a podcast
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00:00 What is Modular Content Marketing?
00:53 What is a Content Module?
01:46 What is. A Modular Content Strategy?
02:38 Using Blog Sections As Content Modules
03:27 How To Create A Keyword-Optimized Blog Post With Modular Content
04:22 A Modular Content Video Example
05:09 How To Use Modular Content To Increase Average View Duration on YouTube
06:08 How To Read Your Script On Video
06:48 How To Speed Up Your Video To Fit Social Media Platforms
07:25 Web Design And Modular Content
08:19 Tools For The Modular Content Marketing Strategy