New Volkswagen Ad Campaign - Rebuild Trust
Volkswagen is launching a new 360-degree campaign in numerous markets over the coming days and weeks. The aim of the campaign is to strengthen trust in the brand and put the focus back on people. "Behind every car we sell there is not just a customer, there is also a story. An amazing number of people all over the world associate our vehicles with memories, because a Volkswagen is a part of their lives. In other words, Volkswagen was, and is, ‘the people's car'", explained Jürgen Stackmann, Member of the Board of Management of the Volkswagen Passenger Cars brand responsible for Sales, Marketing and After-Sales.