How to Dominate eCommerce with Effective PPC Strategies with Ryan Garrow
Maximize your holiday sales with expert PPC strategies!
In this episode, we dive into proven holiday PPC strategies for success with Ryan Garrow, Director of Partnerships and Client Solutions at Logical Position. Learn how to leverage pay-per-click advertising to drive traffic and boost your e-commerce sales during the busiest shopping season of the year.
Ryan also shares his extensive experience in digital marketing and offers actionable insights into crafting effective PPC campaigns for the holiday season. Whether you're an eCommerce CEO or a marketing executive, you’ll find valuable strategies to improve your online reputation.
Tune in to this episode of the Ecommerce Traffic & Conversion Podcast and discover proven holiday PPC strategies to boost your sales and conversions. Don’t miss this opportunity to make your holiday season the most profitable yet!
Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/
Key Points:
00:00 Introduction
04:06 Transition from direct mail to digital marketing.
08:31 Power of PPC for small businesses to compete with larger brands.
11:17 Aligning business goals with PPC strategy for optimal results.
14:47 Impact of AI on PPC, favoring large advertisers with substantial data.
19:12 Small businesses compete in the evolving PPC landscape.
23:16 Balancing direct-to-consumer and Amazon sales for growth.
27:13 Common mistakes in PPC and how to avoid them.
31:47 Questions to ask your PPC agency to ensure alignment and expertise.
36:09 Aligning marketing goals with business objectives.
40:07 Preparing for holiday periods with strategic PPC planning
45:07 Role of review stars and seller ratings in PPC ads to boost traffic.
50:25 Set better goals for your marketing to achieve business growth.
Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.
In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.
Connect with Scott Brandley:
LinkedIn: / scott-brandley
Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.
He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.
Connect with Duane “DJ” Sprague:
Linkedin: / duanesprague
Ryan Garrow is the Director of Partnerships and Client Solutions at Logical Position, where he has driven growth strategies for notable brands like Fossil, Harry and David, Dallas Cowboys, and Swissgear. Regularly speaking alongside industry giants like Google and Microsoft, Ryan shares his expertise on online growth strategies across the country. He emphasizes the increasing importance of eCommerce and shopping ads, urging brands not to overlook platforms like Bing for easy conversions. A firm believer in learning from failures, Ryan's missteps have paved the way for his success, such as a significant legal oversight that led him to Logical Position. Known for balancing business opportunities with family commitments, Ryan attributes his ability to say "no" to his wife's vigilant time management.
Connect with Ryan Garrow:
Website: https://www.logicalposition.com/
LinkedIn: / ryangarrow
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