Google wants to keep its SERPs filled with genuine and authentic results. This is why when a website has not abided by Google Webmaster Quality Guidelines, the discrepancy is picked up by the algorithm and manually reviewed by a person at Google. After that, the allocated person sends the report about the website's discrepancy to its owners. The result is usually a fall in the website's rankings. However, there may be other reasons for rankings to drop too, and you can find them out in our complete video:
• Why Your Google Ranking Dropped & How to F...
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