3e60events projected, produced and managed the digital launch event in Saudi Arabia of the All-new Totota Corolla Cross.
We faced a super though challenge, with only 10 working days to put together the project from scratches. Once again, we were able to perform in the limited time frame with all the restrictions related to the COVID19 pandemic in 2021. The event saw more than 1M viewers through the Toyota media channels and launched the new vehicle in the Kingdom.