Chiropractic Facebook Ads Performance Issues - How To Troubleshoot And Ideas To Try With Dr. Nick
Chiropractic Facebook Ads Performance Issues - How To Troubleshoot And Ideas To Try With Dr. Nick // It seems as if chiropractors have been programmed to care about Facebook more than anything else. Maybe it’s a society thing…
So what happens when Facebook doesn’t perform the way it used to? 🤔
𝟏) 𝐂𝐡𝐚𝐧𝐠𝐞 𝐭𝐡𝐞 𝐎𝐟𝐟𝐞𝐫
This doesn’t mean change the price, a jump from $49 to $39 isn’t going to have that much impact.
𝙄𝙩 𝙢𝙚𝙖𝙣𝙨 𝙘𝙝𝙖𝙣𝙜𝙚 𝙩𝙝𝙚 𝙨𝙚𝙧𝙫𝙞𝙘𝙚 𝙗𝙚𝙞𝙣𝙜 𝙤𝙛𝙛𝙚𝙧𝙚𝙙 𝙤𝙧 𝙩𝙝𝙚 𝙩𝙖𝙧𝙜𝙚𝙩𝙚𝙙 𝙙𝙚𝙢𝙤𝙜𝙧𝙖𝙥𝙝𝙞𝙘. This kind of flexibility can be hard if you’re working with a larger marketing agency, but at 𝐋𝐕𝐑𝐆 𝐌𝐞𝐝𝐢𝐚 we like to think of ourselves as employees of each of our clients. 💙 Smaller agencies can adapt much faster to these types of changes. 🤸♂️
𝟐) 𝐌𝐨𝐯𝐞 𝐒𝐨𝐦𝐞 𝐀𝐝 𝐛𝐮𝐝𝐠𝐞𝐭 𝐭𝐨 𝐆𝐨𝐨𝐠𝐥𝐞
Just for a little background:
𝙊𝙣 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠 𝙮𝙤𝙪’𝙧𝙚 𝙥𝙖𝙮𝙞𝙣𝙜 𝙛𝙤𝙧 𝙞𝙢𝙥𝙧𝙚𝙨𝙨𝙞𝙤𝙣𝙨
𝙊𝙣 𝙂𝙤𝙤𝙜𝙡𝙚 𝙮𝙤𝙪’𝙧𝙚 𝙥𝙖𝙮𝙞𝙣𝙜 𝙛𝙤𝙧 𝙥𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚
𝐆𝐨𝐨𝐠𝐥𝐞 𝐮𝐬𝐞𝐫𝐬 𝐚𝐫𝐞 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐬𝐞𝐚𝐫𝐜𝐡𝐢𝐧𝐠 𝐨𝐮𝐭 𝐜𝐡𝐢𝐫𝐨𝐩𝐫𝐚𝐜𝐭𝐢𝐜 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐚𝐧𝐝 𝐬𝐨 𝐭𝐡𝐞 𝐥𝐞𝐚𝐝𝐬 𝐚𝐫𝐞 𝐦𝐨𝐬𝐭 𝐥𝐢𝐤𝐞𝐥𝐲 𝐨𝐟 𝐡𝐢𝐠𝐡𝐞𝐫 𝐪𝐮𝐚𝐥𝐢𝐭𝐲. We’ve also seen that an increased budget doesn’t affect Google lead results linearly but exponentially.
It’s important not to put all your 🍳 in one basket when it comes to your marketing budget and ad spend. These platforms aren’t going to be around forever, certainly not in the form they’re in now. 𝑩𝒖𝒊𝒍𝒅𝒊𝒏𝒈 𝒂 𝒔𝒕𝒓𝒐𝒏𝒈 𝒃𝒓𝒂𝒏𝒅 𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒄𝒐𝒏𝒕𝒆𝒏𝒕 𝒘𝒊𝒍𝒍 𝒉𝒆𝒍𝒑 𝒂𝒏𝒚 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒘𝒆𝒂𝒕𝒉𝒆𝒓 𝒄𝒉𝒂𝒏𝒈𝒆𝒔 𝒊𝒏 𝒕𝒆𝒄𝒉𝒏𝒐𝒍𝒐𝒈𝒚 𝒐𝒓 𝒆𝒗𝒆𝒏 𝒈𝒍𝒐𝒃𝒂𝒍 𝒉𝒆𝒂𝒍𝒕𝒉 𝒆𝒎𝒆𝒓𝒈𝒆𝒏𝒄𝒊𝒆𝒔. 😬
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