Google Analytics v/s Google Tag Manager, GA4 BigQuery and Data Studio. What are they used for?
Google Analytics v/s Google Tag Manager and other tools. Learn what are the differences and what are they used for. This video will give you clarity about these various tools and the role they play in digital marketing and the analytics ecosystem.
Also, learn about GA 3 v/s GA4 and BigQuery, and Data Studio.
Many more free Google Analytics, Google Analytics 4, Google Tag Manager, Data Studio and BigQuery lessons at https://academy.optizent.com/free-dig...
Learn 5 tools (GA, GA4, DataStudio, BigQuery and GTM) Mini-workshop, https://academy.optizent.com/courses/...
Table of Content
00:00 Digital Analytics tool ecosystem
02:40 What is Digital Analytics
05:06 Digital Analytics tools
05:52 Google Analytics and GA4
07:04 Google Tag Manager
08:32 GA, GA4, BigQuery and Data Studio
09:24 GA, GA4, Data Studio
10:50 GA, GA4, BigQuery and Data Studio