In this video, we’ll cover the new changes in the YouTube algorithm and what they mean for small creators, particularly for new YouTubers over 40, who are aiming to grow. From longer Shorts to optimizing content for YouTube's evolving search algorithm, these updates present exciting opportunities for boosting visibility and engaging a wider audience faster.
One of the most important new changes in the YouTube algorithm is the increased flexibility in Shorts, now allowing up to three minutes. We'll discuss how you can leverage this to reach more viewers and enhance your content's discoverability, plus also what are the limitations of this update.
Learn why chapters and strategic keyword placement in your video description are now essential for ranking well in search results.
Whether you’re a small creator over 40 or seasoned YouTuber, I’ll guide you through these critical algorithm updates and provide tips for maximizing your reach on YouTube. Don’t miss out; subscribe for more tips, and hit that thumbs up to help others find this valuable information.
Chapters:
00:00 - Introduction
00:18 - Shorts between 1-3 minutes long
01:13 - What YouTube algorithm assess when determining the audience for your content
01:52 - Study content that already resonates with your niche/audience
02:10 - When it comes to search, YouTube optimizes for 2 main goals
02:40 - What happens when platforms release new functionality
03:06 - YouTube now prioritizes videos that incorporate 3 specific elements
05:13 - Another essential change (uploading long and short-form content)
05:53 - Best apps to create shorts from long videos
05:59 - Adjusting posting frequency
06:58 - The most important shift: golden time for small channels
Welcome! I am here to help new YouTubers and experts over 40, 50 and 60 build a sustainable business and gain time and financial freedom.
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How to work with me:
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One-on-one Consulting for establishing an online business around your interests/based on your expertise/starting a YouTube channel that can lead to a sustainable business (price at this time is subsidized by StrategyTraining.com for this initiative):: https://calendly.com/kris-safarova/on...
Niche down program. Work with me to figure out your niche (get two 1:1 45-minute consulting calls with me plus my in-depth Excel sheet to help you unpack your professional brand so you can gain more clarity on which niche you should pick, plus online training materials on how to complete critical excel sheet sections). Price at this time is subsidized by StrategyTrainng.com for this initiative.
Enroll with payment in full and save: https://buy.stripe.com/00g2b433b0LO0p...
Enroll with installments: https://buy.stripe.com/dR61708nvcuwgo...
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Free Guides / Newsletter:
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✉️ Join my free Strategic Scale newsletter to receive free training and be the first to know about new courses, programs, and offerings: https://www.firmsconsulting.com/freebook
📘Free book on how to self-publish your own book to establish yourself as an expert: https://www.firmsconsulting.com/freebook
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SEO & Web development Tools:
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📈VidIQ: https://vidiq.com/kris
📈📈Nontechiesleague (all-in-one offer to help you build funnels, websites, host courses and programs, plus we can set up everything for you): www.nontechiesleague.com
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Recommended Products for Production
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🎤Mic that I use - Yeti Mic Blue, you can grab it here: https://amzn.to/4eOiXjg
🎤Another Mic that I use - DJI, you can grab it here: https://amzn.to/4f753bL
💡Lighting: https://amzn.to/4he3T0i
Hard drive to store your footage: https://amzn.to/3YcSMf3
Canon G7X Mark II: https://amzn.to/3YEqfRn
SD card if you want to use Canon G7X Mark II or another camera that requires an SD card: https://amzn.to/4f5NclF
Thanks for watching, if you found it helpful please subscribe. Thank you.
Connect:
Instagram - @kris.safarova
LinkedIn - / kristinasafarova
Email - [email protected]
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