How to optimize your stock levels and grow online sales
The challenges with assortment forecast and performance marketing
Today many eCommerce stores have challenges with stock levels and predicting future demand which has a major impact on their sales. Generating a return on ad spend is hard as it is without not being able to sell the products being promoted.
In a reality with long lead times and working capital constraints, a tight connection between marketing and inventory planning is needed.
Keywordio and Madden Analytics specialized in solving these challenges for fast-growing ecommerce companies to increase growth and leverage smart inventory planning.
0:00 Intro
4:15 The Impact of stock level and pricing on digital marketing
24:42 Assortment forecasting and optimizing stock levels
38:48 Q&A