KCA24 | Master of Creativity | Sachin Ramesh Tendulkar
Kyoorius commemorated Bharat Ratna, and former Indian cricket captain, Sachin Tendulkar, with the Master of Creativity award. The honour celebrates cricket’s first true megabrand and a global icon, whose endorsements, brand associations and continued work in sports marketing paved the way for not just cricketers, but most Indian athletes.
Instituted in 2018, the Master of Creativity award recognises a stalwart who has continuously contributed to making the marketing and communication industry more creative in whatever they do. Watch the full video to see the fireside chat of Sachin Tendulkar. He shares his experience of working with different brands, his motivation behind brand deals, saying no when necessary, while never compromising on his cricket practice sessions.