The Last SDR: How to Use AI & Automate Your B2B Cold Outbound Motion in 2023
Presentation by
Jordan Crawford | Founder | Blueprint
Eric Nowoslawski | Founder| Growth Engine X
Steve Eror | Sales Director | Signals
https://getsignals.ai
Jordan Crawford, Eric Nowoslawski, and Steve Eror presented at the Demand Gen Summit on how to use AI and automate your cold outbound motion. AI can give you ideas to score your service addressable market and help you search for good data providers. Buyers don't care if they can tell an email is written by AI as long as you are connecting the problem to the solution. In your prompt ask a question that is focused, contextualized, and add creative constraint. Email warming and set up is important to make sure your emails get past the spam filters. Do the opposite of what spammers are doing. Unverified DKIM signatures or missing DMARC can harm email deliverability. Use tools like mailtester.com or mailgenius.com for setup checks.
Quote
“If you take all the time to invest in this system and get it up and running and all these things and then go out to the market and get a seven percent open rate, nothing is going to matter if you can't get your emails past the spam filters, and now spam filters are so bad that google is landing in spam for themselves.”
Resources
https://getsignals.ai/virtual-events/...
Music Info: Stylish - @AShamaluevMusic
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