Learning How Marathon Runners Set Goals | Adam Alter
Goals are absolutely essential in driving behavior - Adam Alter, NYU Marketing Professor and bestselling author of "Irresistible" and "Anatomy of a Breakthrough."
Adam explores how setting clear, achievable goals can significantly enhance motivation and engagement in various activities. Using examples like marathon running and children's brushing routines, he illustrates how well-designed goals influence our actions and help us push beyond our limits. Adam's insights reveal the profound impact that goal-setting can have on human behavior, encouraging us to harness this power in our everyday lives.
Learn more about Adam Alter: https://thelavinagency.com/speakers/a...
Learning How Marathon Runners Set Goals | Adam Alter - The Lavin Agency