The Google Display Network: Explained ⚠️
Have you ever been followed around the internet by an ad for the pair of shoes you really want but convinced yourself you can’t treat yourself to this side of payday…
It’s equal parts glorious and… annoying, right?
Well that’s more than likely an ad that displays on the Google Display Network!
In this weeks episode of Giant Wednesday, we look at how the Google Display Network works, breaking it out into contextual, audience and automated targeting 👏
Any questions pop them below, or check out other episodes/the transcript on our website: www.sleepinggiantmedia.co.uk/posts/google-display-network-explained/
00:00 - 01:14 - Introduction to the Google Display Network
01:15 - 01:50 - Contextual Targeting
01:51 - 02:22 - Audience Targeting
02:23 - 03:16 - Automated Targeting
03:17 - 04:06 - Wrapping Up Google Display Network
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