Hotspex Media and Reticle AI
Hotspex Media: Combining the head of a hold co. with the heart of a boutique agency. Our seasoned team's hands-on approach and proprietary emotional targeting help our partners maximize ad impact through powerful emotional connections in order to drive better outcomes. www.hotspexmedia.com
Reticle: Reticle is a contextual targeting tool that enhances ad performance using 19 emotional categories for optimal media placement. Our technology goes beyond basic sentiment analysis to boost brand perception, awareness, and purchase consideration, increasing attention and engagement by up to 20%. www.reticleai.com
Apply an emotional lens to your programmatic ad buys...
Reticle™ helps advertisers leverage their brand insights and serve ads against placements that are emotionally aligned to their messaging.