What is SEO and how does it work?
What does SEO stand for?
SEO stands for Search Engine Optimization, and it describes the logic behind the ranking of websites when you perform a search on a particular search engine.
The optimization part of SEO comprises a series of steps that you can take to rank higher on Google and thus get free organic traffic.
How does SEO work?
When a user searches for a term on a search engine like Google, the results that he or she is presented with is a series of websites that are relevant to the query and websites that have a solid domain authority (among other factors described below).