PlayBox Technology: OTT Revenue Optimization Model for AMPP
PlayBox Technology offers you a revenue monetization model which uses your live feed coming out of Playout X from Grass Valley into our system. This information is then taken into the CMS. We then move from the CMS into the ad server. Within that ad server you can target the countries that you wish to go to. You can target the user, the hardware that that user is using, the OS system, the browser. All the information is then recorded about what the user watches and is held in your database. This enables you to auction your commercial breaks to the highest bidder.