Introducing Samra Origins | A Partnership With Purpose
Proud to announce our partnership with @theweeknd and the launch of Samra Origins.
Launching Samra Origins was always more than just a partnership - we wanted to showcase the best coffees from Ethiopian producers as a celebration of Abel’s (@theweeknd) heritage.
Named after his mother, Samra Origins was created to honor her homeland while supporting Ethiopia’s future generations.
Follow us to learn more about how we’re giving back to the country that has shaped the world of coffee. We’re truly excited about everything to come.
A partnership with purpose