PolyGram Visual Programming variant (1997)
Variant of the third logo to PolyGram Records television division, PolyGram Visual Programming (known as PolyGram Television). This division was formed in 1981 as PolyGram TeleVision Ltd. Third logo is the same as this variant, except with "TELEVISION" replacing ''VISUAL PROGRAMMING''. During the years 1997-1999 the company used the same logo in each of its divisions, replacing only the final underneath texts with the respective division names.
PolyGram, founded in 1962 and merged into Universal Music Group in 1998, was a Dutch entertainment company, which started as a major record label founded by Dutch Philips and German Siemens as a holding company for their music interests in 1972. The name was chosen to reflect the Siemens interest Polydor Records and the Philips interest Phonogram Records. The company traced its origins through Deutsche Grammophon back to the inventor of the flat disk gramophone, Emil Berliner.
Later on, PolyGram expanded into the largest global entertainment company, creating film and television divisions. In May 1998, it was sold to the alcoholic distiller Seagram which owned film, television and music company MCA Inc. PolyGram was thereby merged into Universal Music Group, and PolyGram Filmed Entertainment was merged into Universal Pictures, which had been both Seagram successors of MCA. When the newly formed entertainment division of Seagram faced financial difficulties, it was sold to Vivendi, and MCA became known as Universal Studios, as Seagram ceased to exist. Vivendi remains owner of the Universal Music Group (while the film and television division was sold to NBCUniversal). In February 2017, Polygram Entertainment was re-launched as the film & television division of Universal Music Group.
Logo was designed by Michael J. Deas who also designed the 1992 Columbia Pictures and 1993 Merv Griffin Enterprises logos. The winged man is based on Icarus from the Greek mythology.
Find out more about Polygram at
https://en.wikipedia.org/wiki/PolyGram