MarketShare Ep.1 - Buffer (Kevan Lee, VP of Marketing)
In our first episode of MarketShare we sit down with Kevan Lee, the VP of Marketing for Buffer, a leading social media management platform. Kevan sheds some light on how Buffer has been able to achieve amazing growth and much more.
Who is Buffer - 0:39
Marketing Predictions - 1:58
Content Distribution - 5:47
Brand vs. Direct Response Marketing - 8:24
Analyzing Content Performance - 10:31
Biggest Marketing Challenges - 12:13
Marketing Team Structure - 17:23
Tech Stack - 19:37
How to Catch Trends - 23:14
#1 Tip - 26:22
Try Buffer Here: https://buffer.com/signup
Buffer Website: https://buffer.com/
Buffer Blog: https://blog.bufferapp.com/