Crowdopolis 13 NY Stephen Paljieg
At Crowdopolis 13 NY, Kimberly-Clark's Director of Marketing, Stephen Paljieg, discussed how Huggies is extracting commercial value from their open-innovation program, Huggies MomInspired. His presentation is based on the 1st 3 years of their open-innovation program for Huggies that has generated over 1,900 ideas & awarded over $500,000 to Moms with innovative ideas.
What lessons you'll walk away with:
1. How to develop a strategy for enterprise crowdsourcing
2. How to source innovation from your target user
3. How to build & nurture an external innovation system
Hear how other Fortune 500's are using crowdsourcing, at Crowdopolis
visit http://www.crowdopolis.net