SEO Basics: Writing Web Page Titles & Meta Descriptions that Improve Search Ranking & Get Clicked
Your website might already be showing up on Google, but if nobody
is clicking on it, your page title and meta description are probably
poorly optimised. These two small pieces of text are your ad in search results, and most small business websites ignore them or get them completely wrong.
In this video I'll show you exactly what page titles and meta descriptions are, how to write ones that get clicks, and I'll talk through some real examples live so you can see the difference it makes.
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⏱️ CHAPTERS
0:00 Introduction
1:17 The problem - no website visitors!
2:39 How poor titles hamper SEO
4:55 Search intent
6:08 The opportunity
8:00 Best practices
9:11 Editing titles in Squarespace, WIX, Shopify & WordPress
13:47 Crafting compelling titles & descriptions
14:39 Home page title & meta description
20:16 About page title & meta description
24:36 Service/product page titles & meta descriptions
27:23 Blog post page titles & meta descriptions
31:52 Access my FREE SEO titles & descriptions resource
33:49 3 problems to avoid
37:14 Summary and next week's topic
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🔗 TOOLS MENTIONED
FREE SEO cheat sheet - https://youtube.hellotechnology.co.uk...
SERP Simulator - https://mangools.com/free-seo-tools/s...
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📌 WHAT YOU'LL LEARN
What page titles & meta descriptions are
Why writing page titles and meta descriptions matters
How titles & descriptions impact click through rate (CTR)
How to add page titles and meta descriptions using Squarespace, WIX, Shopify or WordPress
How to create compelling titles & descriptions for key pages
Common mistakes to avoid
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👋 NEW HERE?
I'm Jack from Hello Technology. Every week I publish
practical, jargon-free videos about websites, SEO, accessibility,
and everything else that helps small businesses get more from the
internet.
New video every week. Subscribe so you don't miss one.
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🔔 SUBSCRIBE
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🌐 WEBSITE
https://hellotechnology.co.uk
📩 BUSINESS ENQUIRIES
[email protected]
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